udemy for business tcs : Gear up to access Udemy for Business. Pour in towards Learning 4.0. We may have many flaws but trust me you wont find any other company that believes and reinvests in the learning curve of its employees
Udemy for Business TCS :
A combination of two words – You and Academy, this platform has acquired global recognition. The reason, it facilitates the process of online learning devoid of a brick-and-mortar institution. Little did its founder, Eren Bali knew, his idea will trigger a wave of online digital platforms that will change the very landscape of education. At present, it has 1,30,000 online courses. With the last sentence, let us move fast forward to the Udemy Business Model.
Market Place Business Model of Udemy
Similar to Amazon and Flipkart, Udemy also organizes the courses of various instructors on its online platforms and sells them to deserving students. Udemy is a simple platform for the instructors to show case their courses and as per its policies, does not own the content. In fact, even the prices for every online course get decided by the instructor. But, Udemy does charge for administrative services and for various marketing options. Let us now focus on this topic.
How does Udemy Generate Money via its Business Model?
Udemy offers even free courses. However, it is on the basis of paid courses, this platform generates revenue of 2 billion every year. A student can opt for the courses in more than 80 languages. Also, the business model gets divided into two flawless types. The first type is for an individual, and the second, for businesses.
There is no fee for the instructor to host his/her course on the platform. But, a student may have to pay fees for attending a specific course. The cost structure of a course by which Udemy generates revenue is via the acquisition of a student. The process is as follows:
A popular instructor will get most of his/her students via word-of-mouth marketing or favourable reviews. The instructor may also advertise his/her own courses and make students sign the course via a coupon. In this situation, he/she gets 97 percent of the entire course fees. Udemy charges a mere 3% fee for administrative charges.
Udemy also can promote a course via YouTube, Google, Facebook and various methods. If a student opts for a course via a channel, then the instructor will have to part with 75 percent of the total fees. Yet, Udemy gives the instructor the freedom to limit the number of times a course gets displayed on a channel. The instructor can also decide the type of channel where his/her courses can get displayed to the public.
If a course gets selected via the Android or iOS app, then the platform gets 30 percent of the total fees.
Let us assume, a student comes to the Udemy website and opts for a course without any coupon from the instructor. Then, the course fees get shared 50 percent between the instructor and Udemy.
Do you know Udemy’s Business Model designed exclusively for small-to-medium companies and large organizations? Called the “Udemy for Business,” it caters to training for employees to develop their skills. In this type, there are two plans called as Team Plan & Enterprise Plan.
Team Plan – Caters to companies with a workforce of 5 to 20 employees. Yes, there is an annual membership and the minimum requirement should be five users.
Enterprise Plan – Designed for companies and organizations that have more than 20 employees. The prices can vary with the selected courses and duration of training.
Udemy has also granted a two week trial period for both these plans. If the Company does not find the training satisfactory, then they can go for other options.